Peugeot, the French car brand, has returned to Oman through a strategic partnership with the Al Hashar Group, in the process also introducing a range of the brand’s latest models in the Sultanate. Under the patronage of H.E. Sheikh Sa’ad bin Mohammed Al Mardhouf Al Sa’adi, Minister of Sports Affairs, the event attracted high-profile attendees from the industry and media, and featured a state-of-the-art “French Car Catwalk” showcasing the latest Peugeot models. The partnership comes in line with Peugeot’s strategy to enhance its Gulf operations. It also consolidates Al Hashar Group’s vision to provide its customers with excellent customer service and world-class products tested as per Gulf specifications. 

Samir Cherfan, Senior Vice President Sales and Marketing at PSA Group highlighted the importance of the partnership and said: “Oman is amongst the most important markets for PSA Group and Peugeot, and with this partnership, we’re aiming to achieve tangible growth in Oman. We continue to adapt our Push to Pass strategy to the region with the latest innovative products including the SUV and LCV ranges. Al Hashar Group is not only well-known for its automotive legacy, but also for its commitment to providing highly-skilled team and exceptional customer service. Partnering with such a renowned group contributes to enhancing Peugeot’s presence locally and regionally.” 

Commenting on the partnership, Mr Sultan Al Kharusi; Managing Director at Al Hashar Group, said: “With over four-decades experience in the automotive industry in Oman, we are ready to take on another venture. Partnering with Peugeot is yet another milestone in the Group’s success story. Through this partnership, we aim to bring the latest models of the French car brand to our customers and support them with consistent and competent after-sales back- up.” 

Peugeot’s SUV range, comprising 3 models – the all-new 2008, 3008 and 5008, are joined by their passenger car models the 208 and 308.

In addition to the Peugeot’s SUV and Passenger ranges, Al Hashar brings the Peugeot commercial van range to the Omani market, with the new-generation Expert van, the load-lugging Boxer and luxurious Traveller VIP. 

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