Home Brandwatch Stefano Domenicali has 5750 reasons to be happy

Stefano Domenicali has 5750 reasons to be happy

Stefano Domenicali has 5750 reasons to be happy

Automobili Lamborghini has announced its best year ever in 2018 with the sale of 5,750 cars, marking a 51% growth over the previous year. Of these, 1,761 units were made up by the Lamborghini Urus launched in July of 2018.

Stefano Domenicali, Chairman and Chief Executive Officer of Automobili Lamborghini said, “In 2018, Lamborghini entered new dimensions. We delivered not only another sales increase, but reached substantially new levels in surpassing by far the magic mark of 5,000 Lamborghinis sold. This quantum leap proves the sustainability of our product and commercial strategy. The performance is all the more remarkable as we mastered an unprecedented double challenge: constantly bringing new models and technologies to the super sports car market, while simultaneously managing doubled production capacities at our headquarters in Sant’Agata Bolognese. Right from its sales start, the new Super SUV Urus created enthusiastic market acceptance and broadened our customer base. We also significantly increased our high brand awareness, especially with the young generation, having multiplied our followership on our social media channels to more than 32 million. All this is a real team achievement and I would like to thank every Lamborghini team member for their inspiration and dedication to our brand.”

Of the global sales figures, a full 69% came from the EMEA region with 2,497 units.

Other than the salutary contribution of the Lamborghini Urus, both the super sports car lines – the Aventador and Huracán – also added extra sales numbers, with the Aventador increasing from 1,173 to 1,209 units and the Huracán growing 5% from 2,642 to 2,780 units.

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