BMW Group and Daimler AG services for urban mobility
Brand overview

Two of the core German carmakers, Daimler and the BMW Group, have come together to launch a joint mobility venture. This involves an initial investment of one billion Euro by the two corporations.

The mobility services in question were already in various levels of development, now the entire gamut of services come together under a common umbrella. These include REACH NOW for multimodal services, CHARGE NOW for charging, FREE NOW for taxi ride-hailing, PARK NOW for parking and SHARE NOW for car-sharing. Together, the five services will cover a host of future technologies

“Our mobility services have developed a strong customer base and we are now taking the next strategic step. We are pooling the strength and expertise of 14 successful brands and investing more than €1 billion to establish a new player in the fast-growing market for urban mobility,” said Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars. “ By creating an intelligent network of joint ventures, we will be able to shape current and future urban mobility and draw maximum benefit from the opportunities opened up by digitalization, shared services and the increasing mobility needs of our customers. Further cooperations with other providers, including stakes in startups and established players, are also a possible option.”

Harald Krüger, Chairman of the Board of Management of BMW AG, and Dieter Zetsche, Chairman of the Board of Management of Daimler AG
Berlin. Press event of BMW Group and Daimler AG to bundle their mobility services: Harald Krüger, Chairman of the Board of Management of BMW AG, and Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars. The cooperation comprises five joint ventures named REACH NOW (Multimodal), CHARGE NOW (Charging), FREE NOW (Ride-Hailing), PARK NOW (Parking), and SHARE NOW (CarSharing).

“We are creating a leading global game changer. The 60 million customers we already have today will benefit from a seamlessly integrated, sustainable ecosystem of car-sharing, ride-hailing, parking, charging and multimodal transport services. We have a clear vision: these five services will merge ever more closely to form a single mobility service portfolio with an all-electric, self-driving fleet of vehicles that charge and park autonomously and interconnect with the other modes of transport,” said Harald Krüger, Management Board Chairman of BMW AG. “This service portfolio will be a key cornerstone in our strategy as a mobility provider. The cooperation is the perfect way for us to maximize our chances in a growing market, while sharing the investments.”

The bouquet of services will also be targeted at infrastructure providers like towns and cities. Initially, the group seeks to cover a target segment in excess of 60 million users across the developed markets of Europe and America.

“We are steering very clearly towards growth, and together we will continue to invest consistently in our joint mobility services. As well as linking in additional transport options, we want to reach out to even more people in towns and cities across the world, thereby improving the quality of urban life,” Krüger explained.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.