GMC has announced its signing of Emirati Motocross rider Mohammed Al Balooshi, two-time Dakar competitor and winner of the 2018 FIM Bajas World Cup. He will be the brand’s face in the region.

Balooshi is a veteran of the region’s off-road biking scene, running an MX academy for the sport and has been felicitated as the Best Athlete in the UAE, winning the HH Sheikh Mohammed Bin Rashid Al Maktoum Creative Sport Award.

Molly Peck, Chief Marketing Officer, General Motors Middle East, said, “Mohammed and GMC have a natural affinity – both are incredibly passionate about pushing the boundaries in our respective fields. Mohammed’s courage, resilience and capacity to power through any obstacles in his way are all values we share. There is no better partner than GMC to assist him on his mission to promote the sport of motocross across the region. With the brand’s “We Are Professional Grade” positioning, there’s no better example of someone who embodies that ethos than Mohammed.”  

Mohammed Al Balooshi commented, “I am very proud that such a strong international brand as GMC has selected me as a brand ambassador. Deeply rooted in Emirati motoring culture as well as across the wider region, GMC has been my personal vehicle brand of choice for so many years. It makes me really proud to be a Middle East ambassador for the American brand.”

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