Lars Nielsen joins the BMW group in the region as Sales and Marketing Director effective April 1. He replaces Dr. Hamid Haqparwar who is now the Managing Director.
Nielsen joins the post from his previous stint as Sales and Marketing Director of BMW Group Thailand, where he has worked since 2015.
Originally from Denmark, he began his career with BMW in January 2008, when he took on the role of Director of Sales at BMW Group Denmark, working out of Copenhagen. He then moved to Munich, Germany, where held the position of Area Manager Europe, Market Group North, from January 2012 to December 2014.
A graduate of Copenhagen Business School, Nielsen has more than 20 years’ experience in the automotive industry having worked in a broad range of functions and markets where he was successful in delivering both sales growth and brand development, as well as business transformation.
Commenting on Nielsen’s appointment, Dr. Hamid Haqparwar, Managing Director BMW Group Middle East, said: “We are delighted to welcome Lars to the Middle East and are confident that his considerable expertise and experience of working at the helm of some of BMW Group’s most important sales and marketing divisions will help to strengthen our position across the region.