The new Peugeot 508 Fastback launched in the Middle East, with Peugeot expecting it to be a ‘game changer’ – something the company needs.
The new 508 is seen as the French brand’s attempt to finally offer a better product than its German rivals, at a much more affordable price point. Seen on that single premise, the car should be a hit, but it comes with years of Peugeot’s history in the region.
Samir Cherfan, Groupe PSA Senior Vice President for Sales and Marketing in Africa and Middle East, said; “Since the new Peugeot 508 made its global debut at Geneva Motor Show last year, I was excited to introduce it to the Middle East market – this car will shake-up the D segment. With the 508, our designers and engineers raised the bar in terms of refinement and use of premium materials and the very latest technology. We have a radical, differentiated car, which is now a genuine challenger against rival premium brands in the segment.
Peugeot is making a comeback with a very desirable product line-up and a robust plan to increase our brand’s presence in the Middle East. Globally, we are seeing strong results; in 2018 we saw a 6.8 per cent increase in global PSA brand sales which totaled 3.88 million new vehicle sales across the world – with results like this behind us we can reinforce consumer confidence in our brand. More than ever, the new Peugeot 508 embodies our ambition; to be the best high-end generalist automotive brand in the world.”
Along with a new styling language that incorporates LED DRL’s and taillights in a new Peugeot signature, the car gets bolder lines, a more muscular stance and unmistakeable recall on the road. Inside the car, the new i-Cockpit is engineered to make the 508 ultra-modern, with connectivity, navigation and set up options. The 508 also gets a head-up display and features seen in premium cars like adaptive cruise control with positioning, lane keep, active safety brake, driver attention alert and the ability to read traffic signs that links to speed alert. In addition the car gets parking assist with surround camera view.
The new Peugeot 508 features the PureTech 1.6-litre turbo engine with six-speed EAT6 automatic gearbox has an electric gear-lever with one-touch control and electric power-steering, which offers marginal improvement in power (to 180PS) or the more powerful version on the GT that offers 225PS (in Europe) and substantial torque over the current model.
The Peugeot 508 comes in three trim levels; the entry level ‘Active’, mid-trim ‘Allure’ and the top-of-the-range ‘GT Line’ model.