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Lincoln Middle East announce new Director – Sarah Rae

Lincoln Middle East has announced the appointment of Sarah Rae as Director, replacing current incumbent Alex Schaeffer, who has moved back to Ford Motor's...

Tennis ace Serena Williams to promote Lincoln

Lincoln is promoting itself as a premium luxury automaker and befitting this aspiration is the strategy to promote it appropriately. As a result, the...

Turbocharged performance adds a new edge – 2017 Lincoln MKZ

The car has been updated for the 2017 year, but what really draws you to the Lincoln MKZ is its new 3.0-litre EcoBoost engine....

Lincoln going electric by 2022

As automakers face increasing regulatory pressure to sell more electric vehicles, electrification naturally is becoming top priority with global automakers as a result. US...

Opulent affair – 2018 Lincoln Navigator

There’s been a genuine effort to move the brand forward into the luxury segment. The all-new 2018 Lincoln Navigator has kept its promise in...

2017 Lincoln Continental

The Lincoln Motor Company heralds the return of its flagship – the all-new 2017 Lincoln Continental – an elegant, effortlessly powerful, serene full-size sedan...

Regaining the Luxury segment – Lincoln Continental

The concept of a luxury car has often meant completely different things to people. If you keep the twin British...

Lincoln launches the new Lincoln Continental and 2017 Lincoln MKZ

Lincoln Oman hosted a function at its Wattayah showroom to highlight the launch of the new Lincoln Continental and the 2017 Lincoln MKZ. Alex Schaeffer,...